(ContentDesk) November 23, 2005 -- Due to the overwhelming success of DiamondsDirect.ca, president and founder, Colin Ferguson has decided to re-launch the website as Carats.com in order to move forward internationally after the extensive growth and interest the site received on a national level. Carats.com will take Vancouvers recently launched online diamond brokerage (DiamondsDirect.ca) to the world, allowing global visitors to be a part of this booming sales and information industry. Since the launch of their Website just over four months ago, the companys diamond sales have increased over 30%, and its diamond inventory has jumped from a value of $60 million to over $80 million.
The most fabulous of which is a D flawless 24.6 carat diamond valued at over $3 million. We feel this is the perfect time to launch Carats.com to the world, says Colin Ferguson, president and founder of Carats.com.
Due to the success of the Internet, customers are now aware of the choices they have in regards to diamond price and product.
Savvy shoppers the world over will soon realize that Carats.com offers the worlds most beautiful diamonds at prices that defy comparison. With the largest collection of coloured diamonds in Canada, Carats is also seeing a growing number of people owning and investing in these rare and stones. They are presently the most concentrated form of wealth on the planet, adds Ferguson. Internet diamond sales are growing at such an incredible rate that the domain name Carats.com, secured years ago by Ferguson, is now estimated to be worth several hundred thousand dollars.
The word carats describes the only thing all gems have in common: their weight.
The word carats actually comes from about 2,500 years ago when diamonds were first weighed using carob seeds, which grow so uniformly in nature that for hundreds of years they were the standard. Carats is also one of the four Cs used for grading diamonds since the Gemological Institute of America created the grading system. Carats.com is a Vancouver-based diamond broker with offices in Antwerp, Belgium. The company has been involved in the diamond business since 1989, and maintains the highest standards with regard to diamond certification. Carats.com brokers thousands of diamonds worth millions of dollars available to the public at the lowest prices in Canada.
It also has the largest inventory of fancy coloured diamonds in the country. The company is a member of the Better Business Bureau, the Jewelers Board of Trade, the Jewellers Vigilance of Canada, and the Natural Colored Diamonds Association. Please visit www.carats.com for more information. Media InquiriesMaryse Cardin or Sara Sauv?Turtle & Hare Creative Inc.Tel: 1-604-684-1263.
Diamond Rings ? Giving Them the Care They Deserve
While diamonds are, without question, one of the hardest, strongest and most durable substances known to man, diamond rings nonetheless require and deserves the right kind of loving care to keep them safe, and to ensure that they always look their best. Here are a few ways that you can lavish love on diamond rings.
Because diamonds are so strong ? they are commonly used as cutting tools for perforating tough materials, including other diamonds ? they can damage your other jewelry, so always store your diamond rings separately from other precious items. Diamond rings can even causes scratches to other diamond jewelry, so keep these pieces in their own jewelry compartment or bag.
And while the diamond itself might not be as easily damaged as other, less durable stones, a diamond ring is often most vulnerable at its setting site.
Though the highest quality materials are used to hold your diamond in place, it can become dislodged during rough or manual...
Diamond Rings ? Giving Them the Care They Deserve
Men's Diamond Wedding Bands
Even though diamonds are considered a woman's best friend, they can be a guy's good buddy too -- particularly if that diamond is set in a wedding band. However, depending on the diamond, the price of the bands will definitely vary. Diamonds can be selected depending on a few fundamental factors like carat, color, cut, clarity, cost, and certification provided by the manufacturer or the shop where the diamond has been purchased.
Solitaires are single precious stone wedding rings. These are usually set in 14k or 18k yellow or white gold, platinum and other metals.
Many shapes such as heart, emerald, oval, round, marquise, pear, multi cut, princess, trillion, and radiant can be set. A diamond's weight is the simplest of its characteristics to measure and is in terms of "carat".
One carat is equal to a fifth of a gram and each carat is divided into 100 points.
A larger diamond is more valuable as it is more rare compared to a smaller diamond....